Engineering Copy Writer

6 Product Marketing Tips We Can Learn from Steve Jobs feature image

6 Product Marketing Tips We Can Learn from Steve Jobs

Apple has always been a marketing powerhouse, largely credited to the magic touch of Steve Jobs, one of the company’s co-founders. Image Source: Wikimedia Apple’s marketing strategy has never been about the price war. Rather, it’s always focused on making people desire Apple products. There’s a certain image associated with having an Apple product that’s […]

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5 Content Marketing Trends for Manufacturing Companies feature image

5 Content Marketing Trends For Manufacturing Companies

Industrial marketing has definitely become digitalized. But this is obvious — why wouldn’t it have? We live in a digital world, and we all know that the internet and social media platforms are important.  With this transformation, it follows that manufacturing industries are directing some, if not all, of their resources towards digital marketing.  For

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