BLOG WRITING

Engineering and Technical
Blog Post Creation

Take the stress out of writing blogs or crafting engineering articles.

Are you serious about improving your organic Search Engine Optimization (SEO) results by posting regular content?

Our in-house experts can create content that relieves pressure on your marketing team and helps convert clicks into customers.

Monthly Blog / Article Packages

Blogs (or articles) offered on monthly recurring packages. No commitment, cancel anytime.

Each Blog / Article Includes
Input on a shared content planner for collaboration
Internal / External hyperlinks
Research and writing by our engineering writers
All sources listed for reference
US or British English
Copy-editing and proofreading
Screenshots of graphs / diagrams (if relevant)
Copyscape plagiarism check
SEO optimization for Yoast
Submission in Google Doc or MS Word

SILVER

2 x 700

+ word blogs

  • Keyword Research
  • Title and content planning
  • Title Tags and Meta Descriptions
  • Up to 3 stock images
  • Featured blog title image
  • Input to your blog
Ideal to boost your current in-house writing efforts, or if you’re just starting out with content production before ramping things up.

GOLD

4 x 1000

+ word blogs

  • Keyword Research
  • Title and content planning
  • Title Tags and Meta Descriptions
  • Up to 3 stock images
  • Featured blog title image
  • Input to your blog
Best for engineering companies
who already produce a lot of content and want to free up extra resources in the marketing team.

PLATINUM

4 x 1000

+ word blogs and 1 x 2500 word pillar piece.

  • Keyword Research
  • Title and content planning
  • Title Tags and Meta Descriptions
  • Up to 3 stock images
  • Featured blog title image
  • Input to your blog
The perfect option for serious marketers and agencies who need regular content and lead magnets to help grow email lists.
Blogs started out as a way to post personal opinions, but now, blog writing has also become a key B2B marketing strategy. And in many cases, a well-crafted blog does more than inform; it positions, persuades and engages with prospective clients automatically.

Writing for a blog

Business blogs today are written in a conversational, or otherwise less-than-formal tone with the aim of educating and informing readers about topics related to your business. Post enough engaging blog entries, and not only can you be seen as the ‘go-to’ expert, but you can fast track your position to the top spot on Google’s first page.

What’s the difference between a blog post and an article?

The main difference between a blog entry and an article is the writing style. While a blog can be conversational, articles are typically written in a more formal tone. You may find that more technical information and data is included in engineering articles, making them longer and potentially more complex. In contrast, an engineering blog post on the same topic may be a higher-level overview. For a further discussion on the topic, check out our own blog on the subject. Here’s a summary:

BLOG

  • More casual, conversational tone.
  • Can be opinionated.
  • SEO optimization is a key factor.
  • Entries are usually under 1200 words.
  • Typically written in first or second person (I, you, we, etc.).
  • Posted in chronological order.

ARTICLE

  • Much more formal, almost academic tone.
  • Factual and succinct.
  • SEO is generally not as important.
  • Articles are usually longer than blog posts.
  • Typically written in third person (They, they’re etc.)
  • Not generally posted to a set schedule.

How writing blogs and articles
benefits your firm

Search-engine algorithms prefer websites that post fresh, new content.

Since you’re unlikely to update your homepage every week, related technical blogs and engineering articles are the perfect solution.

You can use a technical blog to focus on several keywords for SEO optimization.

Incorporate either single keywords or long-tail keyword phrases to help your website rank better in search engines, and make it easier to find.

Blogging and posting articles builds authority and trust.

If you post often, potential customers will come to see you as a thought leader and expert in your field, and so will be more likely to contact you when they need your product or service.

Figure 1. According to Hubspot Research shows that companies that published 16+ blog posts per month got almost 3.5X more inbound traffic than companies that published between 0–4 monthly posts.

Why engineering companies
need blogs and articles, and
what it means for you

As an engineering company, you need to educate your readers about your products and services. Understanding engineering topics can often be difficult for those with less knowledge in the area. Posting regular technical blogs or engineering articles gives you the perfect platform to break things down in a manner that’s easy to understand. By offering useful information and potential solutions to problems that your target audience faces, you will become the first port of call when potential customers need help.

Do these content writing problems
sound familiar?

  • It takes a lot of time and effort to research, write, and proofread blogs or articles. Often companies start off with good intentions, but other priorities get in the way.
  • Coming up with new and relevant titles can be a time-consuming struggle.
  • Waiting for technical information from your engineering team can be a bit of a bottleneck.
  • Often the marketing team, though good writers in their own right, just don’t have the technical understanding and confidence to write for engineers.

How can we help you?

Engineering Copywriter can help with your technical blogs and engineering articles. All our writers have engineering qualifications, so they can understand your topic with ease. If you’re struggling to come up with titles, don’t know where to start, or simply don’t have the time, then we can take that off your plate so you can get on with the next big items on your to-do list.

We’re experienced and skilled at managing, planning, and creating content for many engineering businesses. We can tap into that experience for your business – that’s our speciality.

Image showing an example of our shared content planner for collaboration, with links out to briefs and final articles. This ensures we can work closely to help manage your content and meet deadlines consistently.

To find out more about our blog- and article-writing packages:

How does our 3-step thought blog and article
writing process work?

Step 1

An initial briefing call to define
your content goals, and determine tone, style, keyword intent and other details.

Step 2

Once approved, our PM will set up
a content planner and send the briefs to our writers to commence research and writing phase.

Step 3

Content is proofread and a final quality check is carried out before we submit the piece to you. You request any necessary alterations within five days, and we will revise until you’re happy.

This means you don’t need to research topics, carry out keyword analysis, and keep the marketing team grinding away creating article after article. We do that for you.

To find out more about our blog and article writing packages:

Our most frequently asked questions

Our job at Engineering Copywriter is to take the stress out of your content creation and streamline the writing process. With that said, here are our most asked questions to help you make an informed decision.

A. When we start working together, a lot of time is taken to learn about your business Varies per project [to be completed for each page].

A.No problem, we can revise it until you’re satisfied. In fact, it’s one of our guarantees. The more information you provide up front, then the closer we’ll get first time so it’s important for you to let us know about any specific info you need covered. For larger projects, we will check in early and often with you to make sure we’re on track and have hit the right tone of voice for your business. We pride ourselves in our customer satisfaction and experience has shown the more we work together, the smoother things run.

Varies per project [to be completed for each page].

A.Yes. We require all revisions to be requested within 5 working days. If we don’t hear from you within this time frame, that piece of content will be considered approved. This helps us to stay on track with multiple clients and projects at any given time.

We lean more towards Google docs for collaboration, though we work with Google Docs or Microsoft Word. You can let us know what you prefer.

A.That really depends on the extent of the revisions, and our capacity at the time. We will always aim to prioritise minor revisions as soon as possible, and will provide you with an estimated time for delivery. We aim to at least make a start within 48 hrs of receiving the request, and will communicate progress with you on larger projects.

A.Our expertise and focus lies in engineering content and technical writing only. We do not have the resources or skills in-house to work on graphics. We’ll be happy to direct you to some of our preferred graphics suppliers, just let us know.

A.The simple answer is because they take a lot of time and effort to research, write and refine. Rather than focus on the upfront expenditure, consider the potential value. The best thing to do is to think about the value one new customer can bring, and then decide if producing [content variables to be input] a certain topic is likely to bring in more leads for your business and help convert more valuable sales.

A.To create [complete for each page] we will need to work closely with you. We will kick things off with an initial call to discuss your business and project scope in detail. Once we have a brief, we will get started and the next input will be required to review the draft [variations complete for each page]

A.Creating a [service variable to be input] takes substantial commitment, time and resources. To minimize our risk, we only start a project once we have received payment. This also ensures we’re not having to employ extra team members to manage billing and accounts payable, so we can use the resources to continually improve our services for you, our client.

A. Our writers all have engineering degrees. Many have hands-on experience in the engineering industry as well. They have the skills and knowledge to cover common engineering fields including mechanical, civil, industrial, manufacturing, chemical, materials, and many more. Find out more about us here.

A.Payments can be made via card, paypal, or bank transfer.