Engineering Copywriter Blog

Content marketing tips and insights to help grow your engineering audience

April 4, 2022

8 Ways to Generate Website Traffic for Your Engineering Blog

Generate Website Traffic

The rate at which people visit a website is referred to as the site’s traffic. Marketers focus on website traffic for a variety of reasons. The more users visit your website, the more prospective clients you’ll attract. The number of visitors you get determines how many opportunities your company has to share your brand, make an impact on your audience, form partnerships, and generate qualified leads.

The end goal of every marketing activity is to increase sales. To do so in the digital realm, an engineering website must be able to capture engineers’ interests and convert them into actual customers. This can be done by attracting the right types of website traffic. But how exactly can an engineering firm do that? Here are 8 ways to generate traffic on your engineering blog.

Marketers as Engineers

1. Search engine and website optimization

Generate Website Traffic Implementing search engine optimization, or SEO is one of the best ways to generate website traffic to an engineering blog. This means making sure your engineering content follows SEO practices. Study the most recent guidance on the use of hyperlinks, page load speed optimization, and on-page and off-page SEO practices. You can also utilize SEO plugins as well as software to assist you with the procedure.

Find relevant keywords and key phrases with the help of keyword research software like Google’s Keyword Planner. Incorporate these keywords into the text once you’ve determined which ones to aim for. More strategies include adding meta tags and meta descriptions to your posts. It will not only make it easier for engineering customers to locate your website, but also enhance your SEO rankings. 

Also, search engines prefer user-friendly designs and dislike congestion, so don’t cram all of your ideas into a few paragraphs. That’s good practice for the human side as well; readers will only bother with the coherent parts of your content and will ignore advertisements or other irrelevant items surrounding it. Page clutter only makes reading more frustrating.

2. Building an email list

You can increase organic website traffic using email newsletters. One way to build your email list is by adding pop-up subscription invites to your website. Another common tactic involves lead magnets. No matter how engineers subscribe to your email list, you can then send weekly or monthly newsletters or product offerings. The frequency and type of content you send, however, will depend on the explicit permission you have asked for when they signed up.

The content in the email should link to your website and send traffic directly to you, bypassing search engines and social media. Your newsletter content should aim to assist customers with their research or provide them with the latest industry news, including a brief blurb or your most recent blog post.

3. Make it simple for visitors to navigate

The process of moving between internal pages on your site is referred to as website navigation. Visitors will access more pages across your website – especially the products and services pages – when the navigation is intuitive and simple to use. Additionally, they’re more likely to visit your website again if they had a great user experience. 

Optimizing website navigation can help raise your conversion rate. Visitors will quickly abandon your site if the navigation is complicated or does not work properly. Navigating a website must be simple. Build your site with the following ideas in mind: 

  •      –  Accessible sub-menus
  •      –  Straightforward layout 
  •      –  Links to other web pages are easy to find  
  •      –  Easy-to-find search box 
  •      –  Visually appealing design
  •      –  No unnecessary calls-to-action  

If you want to attract visitors, the website must appear professional and all pages must adhere to a uniform design ethic. Choose a single theme and apply it to every page. The design will help readers to navigate through them without becoming disoriented by shifting formats.

4. Link building

Link building is a common strategy that marketers use to improve website traffic and SEO ranking alike. The idea is to add relevant hyperlinks to other engineering websites. They help readers navigate from one website to another that contains additional related content.  

One of the best link-building strategies is guest posting. You can do this by reaching out to similar websites like yours and creating an article for them with the intent of including a link or two back to your own website or an additional article of yours. Additionally, if your writing meets others’ quality standards, they’ll be naturally inclined to link to your engineering articles.

Link building is a great way to generate organic traffic to your engineering website. When done correctly, it can also help increase your overall website ranking and propel you to the first page of search results.

5. Develop a wide range of content for your audience

Generate Website Traffic Another natural way to generate more traffic is to create a wide variety of content for your audience. This can include long-form content, question-based blog posts, infographics, instructional resources, webinars, videos, and tutorials. You’ll also probably experience a boost in traffic if you create courses, certifications, or instructional pieces that are useful to your audience.

Long-form content typically contains 1,000-7,500 words and explains, in detail, complex engineering topics. They serve as pillar articles and can help increase the number of time viewers spend on your website. Plus, they’re spaces for you to establish your brand and demonstrate thought leadership. 

Question-based blog posts are beneficial for website traffic since they allow you to address long-tail keywords. You can boost your search engine ranking by talking about topics that engineering customers want to discuss. 

Choose your subject matter based on the interests of your readers and the customers you want to attract. You can look at your google analytics to see which articles perform well and which don’t.

6. Blog on a regular basis

Search engines notice how often you publish new engineering content, so your posting schedule affects your search rankings. In addition to fresh content, you can also regularly update old blog posts. Add updated data and fresh info at least once a year. Instead of busting your tail to write 3-4 blog posts a week, you can focus on creating at least 1 high-quality article per week.

Take into account that when indexing websites, search engines such as Google hunt for new information. If you fail to update your webpage on a consistent schedule, you risk being ranked lower than those that do.

7. Posting content through social networking platforms

If you want to drive more traffic to your website, leave comments on other people’s social media postings and share your blog pieces in response to their inquiries. This is a great way to showcase your articles to engineering readers while also allowing you to network with other industrial marketers. 

Additionally, you can encourage readers to drop comments on your own social media platforms and at the bottom of posts. This strategy can help generate more keywords, encourage return visits, and increase post engagement in general.

Posting on social media also helps drive traffic to your website. But it’s not enough to simply publish stuff on social media; you must also be actively involved in the network. Respond to questions and interact with your audience. Nothing turns people off faster than utilizing social media as a one-way broadcast channel. Instead, use it as it was designed and communicate with your followers.

Establish trust by being supportive on social media networks and distributing your engineering content in a variety of ways. It will all help you grow your readership and reach people you would not have reached otherwise.

8. Advertisement

Paid search, social media advertising, and display advertising are all great strategies to get eyes on your website, grow your brand, and attract visitors. Getting people to notice you can be hard, especially if you are still a growing engineering firm. Attract attention by creating click-worthy ads with catchy headings and captions. Make use of videos to further captivate your audience.

Introduce modifications to your paid strategies to meet your objectives. Once a month, examine how your ads are doing and focus on those that bring you traffic. Every paid channel has advantages and disadvantages, so consider your goals carefully.

An engineering blog that generates website traffic

The higher the quality of your online engineering content, the better your site will perform in terms of traffic. You can use blog planners to create engineering content that is relevant to your target audience’s interests. Your material will be more visible in search results if you use SEO. Digital media content helps you raise brand recognition and drives traffic to your website. Contact us today if you need help with your engineering content.

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