Blogging weekly content can be a bit of an admin nightmare. After all, it requires you to stay on top of your game, consistently producing high-value posts that you can publish on your platforms.
But, focusing on weekly content does have a number of advantages.
For one, it’s consistent enough to indicate to Google and other search engines that your site is active and up-to-date. Did you know that there are about 1 billion websites on the internet, but that only around 200 million are active? That’s still an impressive number, but it just emphasizes how important it is to show search engines that you’re an active site so that they can push your pages in the search results.
Weekly content is also manageable from a content planning point of view. Hubspot research indicates that publishing 2–4 posts monthly is ideal, and pushing out a blog weekly fits right in with that.
But if you’ve ever started blogging more regularly, you’ll know that even wanting to blog weekly content can quickly become overwhelming if not planned properly.
So to help you out, here are 6 essential resources you need to blog weekly content effectively and efficiently.
1. Content plan
I cannot emphasize enough how important it is to have a good content strategy and a good content plan. It’s easy to want to create a dozen different articles, but working on a content plan and setting clear goals will help you hone in on what’s most important.
A good content strategy will help you plan in a number of ways:
- It’ll help you produce original and relevant engineering content that best suits your target audience.
- It helps you make better use of potential resources by knowing what has to happen when.
- It allows you to approach content updates and optimizations better and ensure these fit in with your overarching goals.
- It helps you stick to a consistent posting schedule and allows you to get a clear overview of tasks and outlines.
Having an effective content plan is so important, in fact, that I have a separate guide on creating an effective content plan for your engineering blog. I’d highly recommend giving that a read if you’re working on your content strategy.
2. Technical writers
Working with technical writers — or, even better, specialized engineering technical writers — can really help you take your engineering blog to the next level, especially if you want to blog weekly content.
Technical writers have the unique skill of taking overly complicated and technically challenging information and transforming it into straightforward text that’s perfectly suited to an engineering blog designed to reach a wider audience.
In addition, they often have fantastic writing skills, good research and communication skills, and all the tools required to produce high-quality content at a faster rate.
If you’re looking to produce quality blog content weekly, then working with the right writer — or team of writers — will really make all the difference.
You don’t necessarily need to have an in-house writing team either, and you can definitely outsource your writing or work with an agency.
3. Keyword planning tools
In order to get the best content ideas, you need to be able to figure out which keywords to target.
What are people searching for? What content are they interested in? What type of articles can you write that will enable audiences to find you?
Of course, there are multiple ways to get good content ideas, but in order to rank well on search engines, you need to focus on keywords or key phrases — i.e., the text people put into a search engine when they’re looking for information.
Keywords are vital for SEO content marketing as they help you craft content that will rank well on Google.
There’s no use crafting an article on a topic you think may be interesting but that no one else would search for — that certainly wouldn’t be a good investment of time or resources.
So, in order to craft content that ranks well, keyword research is essential. And in order to do keyword research well, it’s good to make use of keyword planning tools, like Ahrefs, Semrush, or the Google Ads Keyword Planner.
4. Buyer persona
Who are you writing for? If you don’t have the answer to that question, your engineering blog may fall short.
Your buyer persona presents the profile of your ideal engineering customer — or ideal engineering blog reader. It tells you who that person is, but also gives you some other details. How do they spend their day? What problems do they have, and what do they worry about? What choices do they make, and how do they come to make those choices?
Being confident in your buyer persona ensures that you, as a business, can meet the needs of your ideal client perfectly.
It also means that you’re clear on what type of content your ideal client would like, which gives you a very strong direction for your engineering blog.
5. Content schedule
Your content schedule is certainly part of your content plan, but it can also exist separately from it.
In order to blog weekly content, you need a well-thought-out content schedule that tells you exactly when you’re publishing what.
Perhaps you want to publish articles every Wednesday morning at 9 am? Or perhaps you’ve found that scheduling content to auto-publish on Sunday afternoons is best?
It doesn’t matter when you want to publish — a content calendar means you know exactly when your next post is going out and what it will be about.
This is good for your planning and peace of mind. But it’s also quite helpful for your audience and the way your audience perceives you. After all, consistently putting out weekly content makes you look more reliable.
They may even begin looking forward to your weekly posting time, ready to devour new content.
6. Graphics library
If you want to blog weekly content, you need to have access to everything you need to create optimized articles. While the words in your article matter, the power of good graphics cannot be forgotten.
Psychologist Allan Paivio speaks about the “picture-superiority effect”, which refers to the fact that people often remember pictures better than words.
That’s not something any writer wants to hear, but it also means you need to plan appropriately and be ready with a library of good images and graphics you can make use of.
Well-placed graphics also work particularly well for web content as they help break up chunks of text and make articles easier to read, especially on smaller devices.
Wanting to blog weekly content?
Blogging weekly content does not have to be a pain, especially if you’re armed with these handy resources.
But if you need help or someone to create weekly content for you, contact me directly.
Blog Weekly Content FAQs
I haven’t included social media management tools here, but if you’re aiming to publish regular content, it makes sense to work with a social management tool as well. You could also work with native scheduling tools, but this depends on which social media platforms — and how many — you’re working with.
With the right team and a good content strategy, it’s definitely possible to publish high-quality content every week. But if you have a very small team and are not ready to expand, then you’re better off posting less frequently — but still consistently — to ensure you’re publishing content of high value.
Very powerful keyword and SEO software like Ahrefs and Semrush can be quite expensive, and it is worth investing in if this is a major focus for your company. But you can also work with free tools like the Google Keyword Planner to help you get started.
